Overview
In March 2024, I began working with a construction and renovation company based in Austin, Texas. The client needed a complete overhaul of their online presence to improve website performance, increase organic traffic, and generate more leads.
Objectives
- Redesign the website for a more attractive and user-friendly experience
- Improve website responsiveness and loading times
- Boost organic search visibility
- Increase lead generation
Strategy
To achieve these objectives, I implemented a multi-faceted strategy that included the following key actions:
- Website Redesign: Migrated the website from Squarespace to WordPress, allowing for greater customization and functionality. Focused on creating a visually appealing and user-friendly design that showcased the company’s projects and services.
- Improved Responsiveness: Ensured the new website was fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
- Enhanced Loading Times: Optimized the website’s performance by improving server response times, compressing images, and leveraging browser caching. This resulted in significantly faster loading times.
- Keyword Research and Optimization: Identified high-impact keywords relevant to the construction and renovation industry. Optimized on-page content, meta tags, and headers to improve search engine rankings.
- Content Creation: Developed new content, including blog posts, project case studies, and service descriptions, to attract and engage potential customers.
- Technical SEO Improvements: Conducted a thorough audit to identify and resolve technical issues such as broken links, duplicate content, and XML sitemap errors.
- Local SEO: Enhanced the business’s visibility in local search results through Google My Business optimization, local citations, and geo-targeted content.
Results
Over the months of our collaboration, the business saw significant improvements in key performance metrics:
- Website Attractiveness: The new WordPress website received positive feedback for its modern, professional design and improved user experience.
- Responsiveness and Loading Times: The website’s responsiveness and loading times improved dramatically, with loading times reduced by 40%, enhancing the overall user experience and reducing bounce rates.
- Organic Traffic Increase: Organic traffic to the website increased by 50%, leading to a higher number of potential clients discovering the company’s services.
- Keyword Rankings: The website achieved first-page rankings for several target keywords, resulting in a substantial increase in visibility within the local market.
- Lead Generation: The combination of an attractive design, improved performance, and enhanced content led to a 35% increase in lead generation, driving more inquiries and project requests.
Conclusion
This project demonstrates the transformative power of a well-executed website redesign combined with a robust SEO strategy. By focusing on design, performance, and content optimization, significant growth in organic traffic and lead generation was achieved.
If you’re looking to enhance your online presence and drive more leads to your business, let’s discuss how we can achieve similar results for your company.